How to use Actimo for your next event – Actimo

Use Actimo for your next event

Learn how you can use Actimo before, during, and after an event to build expectations and excitement about the event, host practical information “on the go”, create social communities, and much more.

An event can be any kind of gathering, where you want to engage your audience. This guide will help you get inspired and share some examples of how to use Actimo for your next event.

Before your event (Awareness)

Before the event, you typically want to create some awareness around the gathering, gather information about the participants, and present preparations for the participants before the event.

Here are some examples of what you can do with Actimo before the event:

Presentation and invitation to the event
Sign up for the event
Ask for specific preferences such as food allergies or clothing sizes
Share practical information
Prepare documents for attendees
Show a countdown widget for the start of the event
Send news about the upcoming event to create excitement

During the event

During the event, Actimo can work as your event tool “on the go” to make sure that your participants are updated at all times and have quick access to all necessary information.

Here are some examples of how you can use Actimo during the event:

Share the event program
Provide practical information
Foster social communities
Host quizzes
Run surveys

After the event

After attending an event, participants come home with lots of impressions and new knowledge. Use Actimo to build on that knowledge and measure the satisfaction of the event to help you make an even better event next time.

Here are some examples of how to use Actimo after the event:

Give access to presentations and documents from the event
Make Academies to refresh new knowledge
Get reviews of the event
Share takeaways from the event from different perspectives
Celebrate the participants from the event with a video showing the great energy and participation

A step-by-step guide

When it comes to using Actimo as a communication tool, the options are countless. Most of the content is built as regular messages with information and rich media. This guide is based on an example where the employees themselves sign up for the event in the app.

Create a communication plan for your event

Create a new category in admin; you can call it “Event”
Create a message you can use as an event landing page for all your event content. Add a feed and select the category “Event”
Add a menu item that links to your event landing page. You can also create an “Event” tile directly on your front page if you want it to be more visible.
Create an “Event” group
Create a message with a sign-up button, give the button the action “Add to group”, and choose the group “Event”.
Build the messages you need for your communication and schedule them according to your communication plan. Add the category “Event” to all messages and publish the messages to the “Event” group
Add the event category to your frontpage feed so all event communication also appears on the front page in your news mix
Create a social wall for the “Event” group and select someone to “own” the channel to be responsible for getting the conversation started.

A minimal communication plan could look like this:

Invitation to event including a sign-up form (Awareness)
Send an excited message a few days before the event with a program and practical information (Awareness)
Welcome to the event message on the first day of the event (Event launch)
Encourage people to engage on Social (Event)
Peak-end competition (quiz or in Social) to round up the event (Event)
Review about the event (Post-event)
Takeaways from the event + presentations and other docs

Some advanced features you can add to your flow

My Plan

You can make a customized “My plan” message for all employees, where they can see specific information for them personally (e.g., accommodation, table seating for dinner, workshop, etc.). The trick is to use the custom contact fields for this information.

This is how you can do it:

Go to admin, choose contacts, and create a new custom contact field (e.g., Hotel and Dinner table seating).
Update your contact with contact field values (e.g., hotel name and dinner table number).
Update your contact fields through your integration, Excel upload, or manually on contact cards.
Create a message and call it “My Plan”.
Add a text field with the information needed for your employees’ plan and include the tags “Hotel" and "Dinner table” (in this example).
Publish the message to the event group and add the category “Event” so it’s added to your event feed.

Create a social group for your event

Offer a community for the event participants where they can share great moments during the event and maybe even a specific group for support, making it easy to get help from the event makers and anyone in the channel.