Do you need inspiration on how to created engaging and valuable content that keeps employees informed, motivated, and connected.
Check out this article that will take you through the following:
This article is based on our webinar on Engaging Content in June 2024. You can download the presentation and an example of a content plan in the bottom of the article.
Why is engaging content important?
Captures attention
Capturing and holding your audience’s attention is crucial.
Engaging content stands out from the noise and ensures that your message is heard
Builds relationship
Engaging content fosters a connection between you and your audience. It creates a sense of trust and loyalty, making your audience more likely to return to your content and become advocates for your brand.
Increased activation
When your content is engaging, people are more likely to share it with others, increasing your reach organically. This helps you attract more employees to use the app and increase your overall activation and engagement..
Better retention
Engaging content keeps your audience coming back for more. By continually providing value, you maintain their interest and loyalty, leading to better employee retention and long-term success.
Part of a community
Interactive content that encourages participation fosters a sense of belonging.
Example: Interactive polls, user-generated content, campaigns, and community forums.
How do we make content more engaging?
Engaging content is Easy, Fun an Rewarding ⬇️
What is engaging content?
Engaging content is any type of content that captures the attention of your audience, maintains their interest, and encourages them to take some form of action.
The key characteristics of engaging content is that it is relevant, valuable and interactive - and a few ideas could be Infographics, Social, Survey, Video, Podcasts, Learning, News stories, Quiz and People.
Examples of engaging content
Interactive polls and surveys
Employee spotlight
Company News
Health and Wellness tips
Fun and interactive content
Q&A sessions with Leadership
Knowledge sharing
Social Recognition and Rewards
Interactive Training
Feedback and suggestion boxes
Check out the presentation for an elaboration of the different types of engaging content!
Create a content plan
By working with a content plan, you ensure that your internal communications are effective, engaging, and aligned with your company’s goals.
A content plan helps maintain a consistent publishing schedule, making it easier for employees to know when to expect new updates. Furthermore it helps keep the content focused on key messages that support company initiatives, values, and objectives.
Planning ahead provides time to research, write, edit, and polish content, resulting in higher quality - and not surprisingly high-quality content is more likely to engage employees, providing value and maintaining their interest.
A content plan helps balance different types of content (news, updates, fun activities, educational materials) to keep the app engaging and dynamic and it ensures that key messages are communicated effectively and at the right time.
This efficiency prevents last-minute scrambles and ensures that content creation is manageable and sustainable 🙌
Download a template for the detailed level content plan in the bottom of the article!
Takeaways
Create a vibrant, engaging internal communication environment that keeps employees informed, involved, and motivated.
Easy, Fun, Rewarding: make content more appealing and motivating
Understand Your Audience: Tailor content to their interests and needs.
Visual Appeal: Use images, videos, and infographics to capture attention.
Interactivity: Incorporate quizzes, polls, and surveys to involve your audience.
Consistency: Regularly update content to keep it fresh and relevant.
Storytelling: Share relatable and compelling stories to connect emotionally.
Value: Provide useful, informative, or entertaining content that adds value.
Feedback: Encourage and incorporate audience feedback to improve content.
Outside in: focus on your audience’s “what’s in it for me” POV to capture their interest